about us

 

📍establised in 2016 in omaha, ne // now based in vermillion, sd, hello ruby is a fashion experience that is unique; shopping for the most stylish & affordable clothing & accessories... on wheels.

our shop is always on the go and our adventures have consisted of fashion truck pop-ups in the spring, summer and fall, storefront pop-ups in the winter all across the siouxland area. we also have a store front... read more.

Our motto: G O P L A Y + B E Y O U

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full swing of truck season

we are in full blown truck season!! we have been busy doing pop ups after pop up events all around South Dakota, Nebraska, and Iowa. I am located in Vermillion, SD so I am driving the truck all around the...

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lover girl collection // valentines day

i am a lover girl at heart!! this collection is soooo adorable. perfect for our cozy girls, cottage core girls, and/or the girlies that love a good staple item in their closet.  we have our own designed crew necks, the...

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meet kasey + ru

hiiiiii my name is kasey and I am the new hello ruby owner! I have nothing, but amazing things to say about jill and the business she has built over these past 7 years. heres to new changes and year...

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