
📍establised in 2016 in omaha, ne // now based out of vermillion, sd
hello ruby is a fashion experience that is unique; shopping for the most stylish & affordable clothing & accessories... on wheels.
Our shop is always on the go and our adventures have consisted of fashion truck pop-ups in the spring, summer and fall, across the Siouxland area and midwest. We also have a store front located in downtown Vermillion, SD that is open Tuesdays-Thursdays 11-6. We host occasional pop-up shops there with amazing other small businesses if we aren't on the road. We're available for private pop-ups and LOVE to collab with local businesses. Seriously, we love it.
We have been featured in the Omaha World Herald, KMTV, KETV, WOWT, Strictly Business, and most recently on The Morning Toast.
Our label is featured in all three Made in Omaha locations, as well as Array of Shops in Town Center in Kansas City!
Our motto: G O P L A Y !


I had so many dreams of opening up my own business when growing up. so much so I grew up and now have 2 businesses.
I currently own a mini salon 'kasey designs' and am a full time hairstylist. I love to forming personal connections and love yapping. the best part of being a hairstylist is making people feel beautiful in their own skin. the best part of being a salon owner is the flexibility of being able to work when I want and be able to do other things like hello ruby!
I used to own a small online boutique named 'lover girl' now with owning hello ruby I am excited to bring hints of lover girl into this.
I have always loved fashion and beauty. they really do go hand and hand! catch me doing some hair and helping you pick out your new favorite clothing pieces!

kasey's pup ru and mascot for hello ruby! you might see her at some pop ups sniffing around the truck.
she loves meeting new people even if she is a little scared. she is employee of the month always ;)

the previous owner, jill founder of hello ruby, had ruby. she was with her for 5 {short} years and she was the sweetest little girl. except if she had a treat and you were another dog. then she was not a sweet girl. hehe.
unfortunately, we are still unwell after she crossed the rainbow bridge. :( so happy she is part of the business, though!
It can feel oh-so-easy to open Amazon and purchase with the single click of a button. Hello, timesaver. With a million other hectic things to prepare for your days/weeks/months, the ease of buying gifts from corporate giants is tempting. Because as much as we’d all love to spend 100% of our budget on shopping local, sometimes it simply is not feasible.
But that doesn’t mean you should exclusively shop at giant retailers, either! In moderation, you can find a balance. Use the 80/20 guideline: 80% corporate, 20% local.
It’s an easy mantra to apply going into your every day life, and it helps make a big impact on the local community. Here are just a few benefits of dedicating a small portion of your gift-giving budget to local vendors:
You are boosting the economy around you.
Visualize the money that you spend at a local business staying local — you are literally investing in the betterment of your hometown.
Your gifts will be one-of-a-kind.
When you purchase from a local artist, maker, or small business, you get to give presents that can’t be found anywhere else. Nothing beats that kind of satisfaction.
You are making an eco-friendly decision.
Buying gifts from a smaller-scale business rather than a giant corporation means that you’ve chosen to reduce any additional pollutants.
You know exactly who you are buying from.
Have you ever felt guilty about not knowing where and how your gifts were sourced and assembled? There’s more peace of mind when you buy directly from a local maker.
You are supporting the dreams of a business owner in your hometown.
And you have the chance to directly impact the livelihood of that artist, craftsman, or maker in your own community.
The reality is that it’s not always easy to shop local - but it doesn’t have to be all or nothing.
That small push to add a few local stops to your shopping cart will leave a big impact! So thank you for choosing us to be a part of your list. Anything big or small really means the world to us and we are thankful for you ❤️
Kasey