blah blah blah-g: new arrivals

didn't you hear? sage is all the rage.

by Jill Dudzinski

didn't you hear? sage is all the rage.

didn't you hear? sage is all the rage.

do you ever not realize you're obsessed with a color until you look in your closet and half of your clothes are that color? that's how we feel about our newest arrivals and the color sage!

nothing says spring like a pop of color and these green tones do just the job while staying neutral enough to mix & match. we're getting heavy inspo from Pantone's Spring/Summer 2021 color palettes and think you're going to love them just as much as we do!

Pantone's "Tomatillo" green brings a vibrant, yet subtle, glow to any outfit just like our almost spring knit & almost spring knit mini. this set is trimmed with a cutsie small frill but hugs your curves to make you feel just spicy enough. the mini has an adjustable string to make it as short or long as you please!

if you want to bring the blazer trend into your spring wardrobe you must shop the sage oversized leni blazer, sage square micro top, and sage paper bag shorts! this set together is tooooo die for. effortlessly profesh and on trend. each piece is just as good paired with any of your other fav tops and bottoms!

but not sure if you're ready to totally commit to this sagey trend - shop the double slit mini. a faded tie-dye style pattern gives you a mix of dark greens with just a hint sage. the perfect bottom to pair with your favorite graphic tee and head off to drinks with the gals. 

spring fever is SO real, and so is sage fever. no better color to walk into the new season with! you know what they say - green is the color of nature, it symbolizes, growth, harmony, and freshness.  I don't know about you guys but I'm ready for all of those things - bring it on spring!

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why we are loving two piece sets

by Denie Jacobson

why we are loving two piece sets

We are living for these new arrivals that are just hitting the floor! This is not only one of the summer’s hottest trends {two piece sets} but this lemon print + pinstripe print has us in love with these looks! They're perfect worn as the whole set but are also super versatile and can be styled in so many ways. Pair the tops with your fav cutoffs, jeans, denim skirt or take the bottoms and add a crop top, tank, or band tee. No matter how you rock it we know you’ll love it like we do! {*cue the heart eyes*} // Take a look at our girl, Ali, rocking these looks!

lemon drop set {top $42, bottom $48}

 two piece set omaha


black woven strip set {top $38, bottom $46}

black two piece


k bye.

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introducing our first {human} intern!

by Denie Jacobson

introducing our first {human} intern!

We have some exciting news at hello ruby fashion truck!!! We hired our first intern at the boutique! Denie will be working all summer break on our photoshoots, website, orders + pop-up events in the truck. If you see her, give her a friendly hello; she's sure to give ya a smile!


Learn about mah girl, Denie Jacobson:

Q: who are you?

A: I'm Denie, I'm from the small town of Gordon, Nebraska {way out west} and I'm a junior fashion merchandising major at UNL. 

Q: describe your style.

A: My style is definitely always changing depending on the season and my mood. Right now I would say it's a combo of retro {thanks mom for the jeans, thanks dad for the graphic tees} and streetwear. My closet is filled with black and white, graphic tees, and denim but I'm trying to spice things up with pops of color lately!

Q: on a scale of 1-10, rate yourself on how weird you are.

A: 1000+, ask my mom, ask my dad, ask my friends. Too many sources to back this information it's probably a problem.  

Q: what are you looking forward to the most with hello ruby?

A: I'm excited to see what all goes into running a boutique like you do! It's so exciting to see how successful you've become in the last year and know I will learn a lot in this summer to maybe have my own boutique someday in my future. AND to see Ruby all the time, of course, love doggies!

Q: if your closet was on fire what is the one item you would save?

A: If my closet was on fire I would save my senior homecoming dress from high school. {yikes} Sounds stupid but flipped backward it is the perfect jacket for a special occasion and is the most over the top thing I own that I would never buy again.   

Q: what do you want to be when you grow up?

A: When I grow up I want to be a good mom, hopefully, a business owner, and just a happy human. 

Q: fav animal? fav color? fav hobby?

A: My favorite animal hands down are doggiess- can't wait to get a big golden doodle like Ruby when I'm a "grownup". I do not have a favorite color, I like them all! My favorite hobby in my free time is to go running. My mom started me running when I was like 6 so it's just therapeutic and fun to do when I can!


Enjoy our fun + goofy photoshoot together!!!



intern at hello ruby

fun hello ruby truck


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