blah blah blah-g: omaha fashion truck

80/20 Mindset: Shopping Big & Small

We hope everyone had a great Thanksgiving with their loved ones and are feeling the holiday spirit. As the final autumn leaves fall and we enter the thick of the holiday season, shopping for the perfect gifts is at the top of everyone’s to-do list. And it can feel oh-so-easy to open Amazon and purchase with the single click of a button. Hello, timesaver. With a million other hectic things to prepare for this time of year, the ease of buying gifts from corporate giants is tempting. Because as much as we’d all love to spend 100% of our budget on shopping local, sometimes it simply is not feasible.

But that doesn’t mean you should exclusively shop at giant retailers, either! In moderation, you can find a balance. Use the 80/20 guideline: 80% corporate, 20% local.

It’s an easy mantra to apply going into your holiday season, and it helps make a big impact on the local community. Here are just a few benefits of dedicating a small portion of your gift-giving budget to local vendors:

You are boosting the economy around you.

Visualize the money that you spend at a local business staying local — you are literally investing in the betterment of your hometown.

Your gifts will be one-of-a-kind.

When you purchase from a local artist, maker, or small business, you get to give presents that can’t be found anywhere else. Nothing beats that kind of satisfaction.

You are making an eco-friendly decision.

Buying gifts from a smaller-scale business rather than a giant corporation means that you’ve chosen to reduce any additional pollutants.

You know exactly who you are buying from.

Have you ever felt guilty about not knowing where and how your gifts were sourced and assembled? There’s more peace of mind when you buy directly from a local maker.

You are supporting the dreams of a business owner in your hometown.

And you have the chance to directly impact the livelihood of that artist, craftsman, or maker in your own community.

The reality is that it’s not always easy to shop local - but it doesn’t have to be all or nothing. With Small Business Saturday approaching on Saturday, November 27th, remember the 80/20 rule as you scroll through your gift-giving guide. That small push to add a few local gifts to your shopping cart will leave a big impact! So thank you for choosing us to be a part of your list. Anything big or small really means the world to us and we are thankful for you ❤️

Happy Holidays!

xoxo go play, Jill & crew

meet the hello ruby crew!

come kick back at HQ with the hello ruby gals! we're entering the holiday szn (yay!), and we figured you'd want to meet the faces behind all the clothes, packages, and events that you won't want to miss this year! we love the little "family" that hello ruby has cultivated and we get so excited when everyone is in the office, it's so fun!

introducing, jewelry flights™, from hello ruby!

we've seen beer flights, wine flights, and the coffee flights from our friends at Zen Coffee Company have been all the rage as of late! we couldn't resist the fun and have decided to put our hello ruby twist on things. 

our jewelry flights ™ are flying in to deliver you a whole new accessory look! not only will you get a new necklace, bracelet, earrings, and hair clips, but also the cutest wood paddle & glasses that will be the perfect decoration in any part of your home. everything included is valued over $135 but with our exclusive jewelry flight you get it all for $75 with FREE shipping! get your on board now, quantities are limited, & we'll sell out fast!

jewelry flight 

what's included:

• your very own flight (including wood paddle and 4 glasses) to keep and use on whatever your heart desires -- retails at $39.99
• one gold plated fight or flight front clasp necklace -- retails at $28
• one gold plated in the pearl clasp bracelet -- retails at $20
• one set of gold plated always yours smiley earrings -- retails at $24
• one set of our mini babe clips -- retails at $8
• shipping directly to you -- $16

we've always loved collaboration and we are having the flight collaboration of your (& our) dreams! Zen Coffee Company is also launching their Toast Flight series! we've taste-tested the line-up and you guys are going to be O B S E S S E D 🙌  i could literally eat the caprese toast every. single. day.

if you're a flight fanatic like us, get your hands on our drop of ‘catch flights, not feelings’ crewneck in collaboration with Zen! there is no coincidence that the jewelry in our flights are the perfect accessories and also gives you extra room to fill up on toast & coffee- we're professionals don't forget it.

shop with us online at shophelloruby.com to lock in your flight and get a taste of Zen's flight selections at their two locations, 2504 Farnam St, Omaha, NE 68131 & 2505 S 133rd Plaza, Omaha, NE 68144.

didn't you hear? sage is all the rage.

do you ever not realize you're obsessed with a color until you look in your closet and half of your clothes are that color? that's how we feel about our newest arrivals and the color sage!

nothing says spring like a pop of color and these green tones do just the job while staying neutral enough to mix & match. we're getting heavy inspo from Pantone's Spring/Summer 2021 color palettes and think you're going to love them just as much as we do!

Pantone's "Tomatillo" green brings a vibrant, yet subtle, glow to any outfit just like our almost spring knit & almost spring knit mini. this set is trimmed with a cutsie small frill but hugs your curves to make you feel just spicy enough. the mini has an adjustable string to make it as short or long as you please!

if you want to bring the blazer trend into your spring wardrobe you must shop the sage oversized leni blazer, sage square micro top, and sage paper bag shorts! this set together is tooooo die for. effortlessly profesh and on trend. each piece is just as good paired with any of your other fav tops and bottoms!

but not sure if you're ready to totally commit to this sagey trend - shop the double slit mini. a faded tie-dye style pattern gives you a mix of dark greens with just a hint sage. the perfect bottom to pair with your favorite graphic tee and head off to drinks with the gals. 

spring fever is SO real, and so is sage fever. no better color to walk into the new season with! you know what they say - green is the color of nature, it symbolizes, growth, harmony, and freshness.  I don't know about you guys but I'm ready for all of those things - bring it on spring!