80/20 Mindset: Shopping Big & Small
by Jill Dudzinski
80/20 Mindset: Shopping Big & Small
We hope everyone had a great Thanksgiving with their loved ones and are feeling the holiday spirit. As the final autumn leaves fall and we enter the thick of the holiday season, shopping for the perfect gifts is at the top of everyone’s to-do list. And it can feel oh-so-easy to open Amazon and purchase with the single click of a button. Hello, timesaver. With a million other hectic things to prepare for this time of year, the ease of buying gifts from corporate giants is tempting. Because as much as we’d all love to spend 100% of our budget on shopping local, sometimes it simply is not feasible.
But that doesn’t mean you should exclusively shop at giant retailers, either! In moderation, you can find a balance. Use the 80/20 guideline: 80% corporate, 20% local.
It’s an easy mantra to apply going into your holiday season, and it helps make a big impact on the local community. Here are just a few benefits of dedicating a small portion of your gift-giving budget to local vendors:
You are boosting the economy around you.
Visualize the money that you spend at a local business staying local — you are literally investing in the betterment of your hometown.
Your gifts will be one-of-a-kind.
When you purchase from a local artist, maker, or small business, you get to give presents that can’t be found anywhere else. Nothing beats that kind of satisfaction.
You are making an eco-friendly decision.
Buying gifts from a smaller-scale business rather than a giant corporation means that you’ve chosen to reduce any additional pollutants.
You know exactly who you are buying from.
Have you ever felt guilty about not knowing where and how your gifts were sourced and assembled? There’s more peace of mind when you buy directly from a local maker.
You are supporting the dreams of a business owner in your hometown.
And you have the chance to directly impact the livelihood of that artist, craftsman, or maker in your own community.
The reality is that it’s not always easy to shop local - but it doesn’t have to be all or nothing. With Small Business Saturday approaching on Saturday, November 27th, remember the 80/20 rule as you scroll through your gift-giving guide. That small push to add a few local gifts to your shopping cart will leave a big impact! So thank you for choosing us to be a part of your list. Anything big or small really means the world to us and we are thankful for you ❤️
Happy Holidays!
xoxo go play, Jill & crew
