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80/20 Mindset: Shopping Big & Small

We hope everyone had a great Thanksgiving with their loved ones and are feeling the holiday spirit. As the final autumn leaves fall and we enter the thick of the holiday season, shopping for the perfect gifts is at the top of everyone’s to-do list. And it can feel oh-so-easy to open Amazon and purchase with the single click of a button. Hello, timesaver. With a million other hectic things to prepare for this time of year, the ease of buying gifts from corporate giants is tempting. Because as much as we’d all love to spend 100% of our budget on shopping local, sometimes it simply is not feasible.

But that doesn’t mean you should exclusively shop at giant retailers, either! In moderation, you can find a balance. Use the 80/20 guideline: 80% corporate, 20% local.

It’s an easy mantra to apply going into your holiday season, and it helps make a big impact on the local community. Here are just a few benefits of dedicating a small portion of your gift-giving budget to local vendors:

You are boosting the economy around you.

Visualize the money that you spend at a local business staying local — you are literally investing in the betterment of your hometown.

Your gifts will be one-of-a-kind.

When you purchase from a local artist, maker, or small business, you get to give presents that can’t be found anywhere else. Nothing beats that kind of satisfaction.

You are making an eco-friendly decision.

Buying gifts from a smaller-scale business rather than a giant corporation means that you’ve chosen to reduce any additional pollutants.

You know exactly who you are buying from.

Have you ever felt guilty about not knowing where and how your gifts were sourced and assembled? There’s more peace of mind when you buy directly from a local maker.

You are supporting the dreams of a business owner in your hometown.

And you have the chance to directly impact the livelihood of that artist, craftsman, or maker in your own community.

The reality is that it’s not always easy to shop local - but it doesn’t have to be all or nothing. With Small Business Saturday approaching on Saturday, November 27th, remember the 80/20 rule as you scroll through your gift-giving guide. That small push to add a few local gifts to your shopping cart will leave a big impact! So thank you for choosing us to be a part of your list. Anything big or small really means the world to us and we are thankful for you ❤️

Happy Holidays!

xoxo go play, Jill & crew

meet the hello ruby crew!

come kick back at HQ with the hello ruby gals! we're entering the holiday szn (yay!), and we figured you'd want to meet the faces behind all the clothes, packages, and events that you won't want to miss this year! we love the little "family" that hello ruby has cultivated and we get so excited when everyone is in the office, it's so fun!

introducing, jewelry flights™, from hello ruby!

we've seen beer flights, wine flights, and the coffee flights from our friends at Zen Coffee Company have been all the rage as of late! we couldn't resist the fun and have decided to put our hello ruby twist on things. 

our jewelry flights ™ are flying in to deliver you a whole new accessory look! not only will you get a new necklace, bracelet, earrings, and hair clips, but also the cutest wood paddle & glasses that will be the perfect decoration in any part of your home. everything included is valued over $135 but with our exclusive jewelry flight you get it all for $75 with FREE shipping! get your on board now, quantities are limited, & we'll sell out fast!

jewelry flight 

what's included:

• your very own flight (including wood paddle and 4 glasses) to keep and use on whatever your heart desires -- retails at $39.99
• one gold plated fight or flight front clasp necklace -- retails at $28
• one gold plated in the pearl clasp bracelet -- retails at $20
• one set of gold plated always yours smiley earrings -- retails at $24
• one set of our mini babe clips -- retails at $8
• shipping directly to you -- $16

we've always loved collaboration and we are having the flight collaboration of your (& our) dreams! Zen Coffee Company is also launching their Toast Flight series! we've taste-tested the line-up and you guys are going to be O B S E S S E D 🙌  i could literally eat the caprese toast every. single. day.

if you're a flight fanatic like us, get your hands on our drop of ‘catch flights, not feelings’ crewneck in collaboration with Zen! there is no coincidence that the jewelry in our flights are the perfect accessories and also gives you extra room to fill up on toast & coffee- we're professionals don't forget it.

shop with us online at shophelloruby.com to lock in your flight and get a taste of Zen's flight selections at their two locations, 2504 Farnam St, Omaha, NE 68131 & 2505 S 133rd Plaza, Omaha, NE 68144.

hello toasters, how are ya?! some call it an obsession... some say it's call it loyalty.... we still don't know which we are more on the boarder of 🤣🤣🤣 

if you haven't already heard the news, we're going to be on the morning toast!! to some a small ad like this doesn't mean much, but to someone who has found comfort, guidance, and friendship through the toaster community, this means everything. like E V E R Y T H I N G. 

claud & jackie have formed a space where all millennials can spill the hottest tea and be fully themselves without society judging everything they do. (including wearing skinny jeans & side parts, lol kidding but like not..?) 

whether you're already a daily listener or a newbie, tune in tomorrow wednesday the 24th to hear a little shoutout to hello ruby and fan girl along with us. if anything comes from this we hope the toast cult following grows just a liiiiittle bit more and we all can start talking all things TMT! 

don't be RHD, and find the pod on these channels: 

audioboom, apple podcast, spotify, & stitcher

SPECIAL BONUS: we're dropping a hot new collection in their honor & you won't want to miss it. pretending the weather is extra ~toasty~ and preparing for the spring sun! shop now!

we don't mean to brag, but seems jackie-o is a fan. see here & here.

happy wednesday all! it's been awhile but we're back on the blog with some exciting news!

we're collaborating with local Omaha based boutiques and are coming to ya with multiple HUGE sticker sales for up to 90% off your favorite items! how is the possible may you ask? here's the DL.

it all started when my friend Katie, owner of Little Mango a kids boutique, and I decided to do a blowout sale to make room for new inventory in our boutiques. we rented out an old Hallmark off 120th & dodge to create a make-shift store front (dressing rooms made of old card holders to boot) and have been doing the same thing ever since.

we search for spaces to all over the omaha area to rent for a weekend and sell everything from sweaters, jackets, graphic tees, jeans, dresses, and more for as little as $5-$25!! (literally up to 90% off you guys, that's insane.)

events like this even sparked a new venture for Katie and I called A Local Collective. through this we've gotten to team up so many new small businesses across the state by hosting online shopping events to connect each other to new opportunity. 

come shop this huge boutique warehouse sale & say hello to me, Katie, & our other local friends!

Boutique Warehouse Sale | West

633 N 114th St, Omaha, NE 68154

Thursday, Jan. 28 / 11-5
Friday, Jan. 29 / 11-5
Saturday, Jan. 30 / 10-4

Boutique Warehouse Sale | Midtown

3201 Farnam St, Omaha, NE 68131

Thursday, Feb. 4 / 11-5
Friday, Feb 5 / 11-5
Saturday, Feb 6 / 10-4

Boutique Warehouse Sale | Online

shophelloruby.com || alocalcollectivene.com

Starts: Monday, Feb. 15 / 8am CST
Ends: Friday, Feb. 20 / 11:59pm CST

saying hello to 2020 in style !!

hi, 2020, how are ya??

why is it that 2020 seems more exciting than others? is anyone else so ready for a fresh start in a new year? 

it would be a crime if we rang in the new year in a bum outfit though right? we pulled 4 of our fav pieces that will be sure to send you into the new year on the right foot. 

1. GLITTER GLAM 

this little mini dress serves the most glitter of all the looks. a showstopper you ask? duh. the midnight shine dress features a scrunch detail in the front, super flattering if you find yourself sippin' extra bubbly this holiday 😜🍾, a front panel that gives more length in the front, and a spicy spaghetti strap. pair it with your fav hoops + a sassy shoe {sometimes a planner bootie} and you have yourself a winner!

2. SHAKIN' SHIMMER

it's so shiny i'm gonna die!! ✨

be ready for heads to turn when you're rockin' this baby! shimmery gold from head {or chest? 🤣} to toe! i've got the gold, pops romper is a fully pleated strapless romper with a tie to accentuate your natural waist. 

3. LAVISH LACE

for our gals that don't fancy a dress or romper this one's for you! our for your ex cami's lace detail and shimmery fabric brings just enough shine to make you stand out. easy to pair with your fav jeans {the five star high rise} and statement booties {snake crawler ankle bootie} to make the perfect NYE staple outfit! 🙌🏼

4. S'MUCH SCRUNCH

could you ever go wrong in a LBD?? um yeah, no you can't. this archie pull dress is forever a winner in our book. a spin on a classic look, it gives you a chance to show off those legs girl! if you forget to get a spray tan {lol gets us every time😅} have no fear, this baby is fully adjustable. you decide how much leg to show and how deep the cowl goes! we paired it with our {mild} statement booties- the white croc booties!

hope everyone has a happy new year! this year doesn't have to be "new year, new me" but find intentions to make yourself better each day- there's always room for growth, just don't be too hard on yourself!

&& go play!

Cheers Denie & Jill ✨🥂💛

From Fashion Truck to Storefront

We are moving into Rockbrook for another holiday storefront pop-up!!! 2019 baby, the last two months of the decade & we're making a show-stop! 

Announcing hello ruby storefront at 10813 Elm Street in Rockbrook from November 1 through December 31.

➿Grand Opening Weekend: Friday & Saturday, November 1-2 {10-6} & Sunday, November 3 {12-4} *Enjoy 20% off everything!*

➿Holiday Season Hours: Monday - Saturday {10-6} & Sunday {12-4}

You know when it gets chilly and you want to shop in a normal temperature? Yeah, we got you. Sleep well, fashion truck -- we'll see you again come spring.

Join Jill, Denie {with a possible Ruby appearance} and the gang for a couple months. We really just want to hang with ya.